Mission
To Create Colorful Life
 
            Vision
Being the World's Well-Respected Leading Display Company
“2+1+N” strategy
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                        2Two core businesses,Smart mobile terminal and Automotive display 
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                        1One Key business of growth,IT display 
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                        NN value-added businesses,Industrial products, horizontal market segment, non-display applications,industrial chain investment and organic expansion. 
Core Value
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                      PassionBeing sunshine, openness, sharing 
 Being aggressive,daring to challenge and keep the faith of sure success
 To break through and innovate,reach the mission,and pursue excellent achievement
 
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                      EffectivenessBeing sincere, mutual trust, and responsible 
 Setting clear goals, being highly collaborative and maximizing the value as a whole
 Being professional, seeking the truth from facts, keeping improving
 Making scientific decisions, being efficient and eliminating meaningless processes
 
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                      Win-WinCreating values together,share outcomes together 
 Being customer focused,mutual success, and growing together
 Providing platform for willing and capable employees
 Creating value for our shareholders
 Win-win with all of our business partners and create the future together
 Being a responsible corporation in the society
 







 
            
 
                     
                     
         
         
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